A fashion & lifestyle blog by Stefania

8 luglio 2016

Runway | Fendi's 90th Anniversary Show by Karl Lagerfeld and Silvia Fendi


A model presents a creation by Fendi during a fashion show at the Trevi Fountain in Rome on July 7, 2016 to celebrate the 90th anniversary of the fashion house.





































FENDI's 90th Anniversary Show 

Pietro Beccari, FENDI Chairman and CEO, explained: “A Fashion Show in Rome at the Trevi Fountain is the best way to celebrate FENDI’s 90 years anniversary as it expresses our  roots and DNA while transmitting daring creativity and craftsmanship. The Trevi fountain is a unique place and its represents FENDI  preservation of values, tradition and historic patronage while looking towards the future.” Here’s to another 90!

 FENDI's 90th Anniversary Show Karl Lagerfeld and Silvia Fendi

Karl Lagerfeld and Silvia Fendi 
Fontana di Trevi, Roma Italia




I marmi di Fontana di Trevi sono per la prima volta attraversati dalla nuova collezione di Fendi ispirata alle fiabe nordiche, che celebra il 90mo anniversario della maison. Le indossatrici sembrano sfilare sospese sull'acqua, ma è soltanto un effetto ottico perché in realtà calcano una passerella di plexiglass trasparente. Così la casa di alta moda si esibisce nella sua città natale, Roma, attorno e sopra all'iconica fontana per la quale ha fatto da mecenate con un solido contributo per il restauro. Uno spettacolo di alto artigianato disegnato da Karl Lagerfeld per soli 200 invitati, visto lo spazio per le sedute. Nel parterre degli ospiti, tra gli altri, ci sono il ministro dei beni culturali e turismo Dario Franceschini, Luca Cordero di Montezemolo, e il ceo di Fendi Pietro Beccari. Presenti anche tre delle cinque sorelle Fendi: Carla, Anna e Alda - Roma.Repubblica.It





Coins in the fountain

Reaching the middle of the glass bridge he threw three coins over his shoulder into the fountain with a grin — a tradition that is said to ensure a return to the eternal city.

The fountain, made famous by a scene in Federico Fellini's La Dolce Vita in which Anita Ekberg wades through its pristine waters, was restored last year in a clean-up funded by the fashion house, which first opened its doors in the capital in 1926.

Commissioned by Pope Clement XII in 1730, it is the end point of one of the aqueducts that supplied ancient Rome with water.

The tradition of throwing coins into the fountain was made famous by Frank Sinatra's rendition of Three Coins in the Fountain in the 1954 romantic comedy film of the same name — AFP


La sfilata di Fendi davanti alla Fontana di Trevi
(ANSA)


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